On Tuesday, January 18th, CasperLabs joined Megalodon and Haute Living at the North American Bitcoin Conference (TNABC) in Miami to announce Dmusic, an exciting new platform that we believe will be a gamechanger for musicians and fans everywhere.
Dmusic will work with some of the biggest names in the music industry to accelerate how music and related engaging content gets delivered with more trust and authenticity. Utilizing Casper’s trusted NFT technology, powerhouse innovators and aspiring musicians will be able to tokenize various aspects of their IP and share it with their fans and communities.
Check out this 1-minute video from TNABC:
Cliff Sarkin, COO of CasperLabs, joined our Dmusic partners on stage to explain how technology, and streaming in particular, has created more and more distance between artists and their fans.
“Marginalized by both the pandemic, which brought live appearances to a standstill, and streaming, which diverted revenue to middlemen, musicians have been disintermediated,” said Sarkin. “NFT technology means we can give the creators of the music we love their own digital record stores, new revenue streams and new ways to engage with their fans. It’s time.
“Dmusic will list and mint music NFTs on the Casper network, integrate wallets and create experiences that are a marketer’s (and musician’s) dream. We can identify and reward the most loyal fans with exclusive experiences and collectibles in both the digital and physical worlds. NFTs mean that fans can own assets, and potentially share revenue, with their favorite artists. That changes everything.”
Our partners at Dmusic feel the same way.
“At Dmusic we believe that those who create music and art want innovative, trustworthy ways to share their work with the world,” said Kamal Hotchandani, CEO of Haute Living and Co-founder of Dmusic. “Building on Casper helps us forge stronger connections between artists and fans, and makes novel revenue models possible, including tiered access, direct one-to-one interactions and possibly even revenue sharing. We will help creators embrace blockchain technology, so that they can participate fully in the commercialization of their work.”
At CasperLabs, we believe that creators should have control of their IP. We have developed a website plug-in interface to the Casper blockchain that enables Dmusic artists – and any creator who wants to have a closer relationship with their fans – the ability to safely mint and issue NFTs, and tokenize multiple aspects of their IP.
We know how hard it is for musicians to build fan communities. We know what it takes to build their own personal brands and how easily these brands can be tarnished. That’s why the Casper Network is highly secure, scalable, energy efficient and offers upgradeable smart contracts.
The days of middlemen taking a cut on every song are coming to an end. Power is shifting back to those who create.
In the coming weeks, you’ll see new artists joining the Dmusic platform.
Check out the full press release for more details on our partnership and stay tuned to Dmusic’s website for more news.
